Advanced Typography: Final Compilation & Reflection

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22/04/2025 - 15/07/2025 ( Week 1 – Week 13)

Gabriella Grace Christyanti / 0371915
Advanced Typography / Bachelor of Design (Honours) in Creative Media
Typography Final Complication & Reflection

TABLE OF CONTENTS 

1. INSTRUCTIONS (LINKS TO BLOG)
2. TASK 1 / EXERCISES
3. TASK 2 / KEY ARTWORK AND COLLATERAL
4. TASK 3 / TYPE EXPRESSION AND APPLICATION 
5. REFLECTION

2. INSTRUCTIONS


LINKS TO BLOG

Task 1: Exercises

Task 2: Key artwork and collateral

Task 3: Type expression and application

3. TASK 1 

    22/04/24 - 13/05/2024 (week 1 - week 4)

    Exercise 1—Typographic System
    Fig 1.1 Axial System Final Outcome JPEG (week 1, 28/04/2025)
    Fig 1.2 Radial System Final Outcome JPEG (week 1, 28/04/2025)
    Fig 1.3 Dilatational System Final Outcome JPEG (week 1, 28/04/2025)

    Fig 1.4 Random System Final Outcome JPEG (week 1, 28/04/2025)

    Fig 1.5 Grid System Final Outcome JPEG (week 1, 28/04/2025)

    Fig 1.6 Transitional System Final Outcome JPEG (week 1, 28/04/2025)
    Fig 1.7 Modular System Final Outcome JPEG (week 1, 28/04/2025)
    Fig 1.8 Bilateral System Final Outcome JPEG (week 1, 28/04/2025)
    Fig 1.9 Final Outcome Compilation JPEG (week 1, 28/04/2025)
    Fig 1.10 Final Outcome PDF (week 1, 28/04/2025)
    Fig 1.11 Final Outcome PDF with Grids (week 1, 28/04/2025)

    Exercise 2—Type & Play

    Fig 2.1 Image and Extraction (Week 2, 03/05/2025)
    Fig 2.2 Overall Process (Week 2, 03/05/2025)
    Fig 2.3 Extracted letterforms (baseline) (Week 2, 03/05/2025)
    Fig 2.4 Reference font (Week 2, 03/05/2025)
    Fig 2.5 Final Letterform (Week 2, 03/05/2025)
    Fig 2.6 Original extraction (top) and final letterform (bottom) comparison (Week 2, 03/05/2025)
      Fig 2.7 PDF of Final Letters (Week 2, 03/05/2025)
    Fig 2.8 Finalized Poster  (Week 2, 06/05/2025)
    Fig 2.9 Finalized Poster (Week 2, 06/05/2025)

    TASK 2 / KEY ARTWORK AND COLLATERAL 

    13/04/25 - 27/05/25 (week 4 - week 6)

    2A—KEY ARTWORK

    Fig 3.1 Black wordmark on white background, (Week 6, 27/05/25)

    Fig 3.2 White wordmark on black background, (Week 6, 27/05/25)

    Fig 3.3 Color Palette, (Week 6, 27/05/25)

    Fig 3.4 Wordmark in actual colors on lightest shade of color palette, (Week 6, 27/05/25)

    Fig 3.5 Wordmark in lightest shade of color palette on darkest shade of color palette, (Week 6, 27/05/25)

    Fig 3.6 Task 2A PDF Compilation (Week 6, 27/05/25)

    2B—Collateral and Animation

    Fig 4.1 Collateral 1 (Week 7, 03/06/25)

    Fig 4.2 Collateral 2 (Week 7, 03/06/25)

    Fig 4.3 Collateral 3 (Week 7, 03/06/25)

    Fig 4.4 Key Artwork Animation (Week 7, 03/06/25)

    Fig 4.4 Key Artwork Animation (Week 7, 03/06/25)

    Fig 4.5 Screenshot of Instagram page (Week 7, 03/06/25)

    Instagram link: @euno.modern

    Fig 4.6 Task 2B PDF Compilation (Week 7, 03/06/25)

    TASK 3 / TYPE EXPRESSION AND APPLICATION

    13/05/2025 - 14/07/2025 (Week 8 – Week 13)

    Click here to download HEX-Cipher Font 

    Fig 5.1 HEX-Cipher Font (Week 12, 08/07/25)
    Fig 5.2 Finalized Letterforms (PDF) (Week 12, 08/07/25)
     Fig 5.3 Font Uppercase (Week 12, 08/07/25)
    Fig 5.4 Font Lowercase (Week 12, 08/07/25)
    Fig 5.5 Font Punctuation (Week 12, 08/07/25)
    Fig 5.6 Font Number (Week 12, 08/07/25)
    Fig 5.7 Font presentation 1 (Week 12, 08/07/25)

    Fig 5.8 Font presentation 2 (Week 12, 08/07/25)

    Fig 5.9 Font presentation 3 (Week 12, 08/07/25)

    Fig 5.10 Font presentation 4 (Week 12, 08/07/25)

    Fig 5.11 Font presentation 5 (Week 12, 08/07/25)

    Fig 5.12 Font application 1 (Week 12, 08/07/25)

    Fig 5.13 Font application 2 (Week 12, 08/07/25)

    Fig 5.14 Clock Design (Week 12, 08/07/25)

    Fig 5.15 Personalized Signature Design (Week 12, 08/07/25)

    Fig 5.16 Overall Visual Design (Week 12, 08/07/25)
    Fig 5.17 Animation (Week 12, 08/07/25)

    Fig 5.18 Font Fresentation PDF (Week 12, 08/07/25)

    Fig 5.19 Font Application PDF (Week 12, 08/07/25)
    Fig 5.20 Font Application Honors PDF (Week 12, 08/07/25)
    Fig 5.21 Animation (Week 12, 08/07/25)

    REFLECTION

    Experience
    This semester, working on the typographic system exercises, merging personal identity into branding, and designing a full typeface pushed me through many challenges and rewarding moments. I spent significant time exploring design systems, sketching and digitizing in Procreate and paper, and experimenting with layout and structure in InDesign. Merging my personal style with a deeper exploration of identity tested my ability to balance creativity with clarity, especially when creating wordmarks and applying them across brand collaterals under tight deadlines. The final project was fast-paced and technical, involving font creation in FontLab 8, adjusting side bearings, and developing consistent letterforms, which helped me gain valuable new skills and confidence in both software and type design.

    Observations
    Throughout the semester, I noticed that each typographic system and font has unique characteristics, with subjective preferences varying greatly among peers, emphasizing the importance of feedback and group discussion in evolving ideas. Researching brand logos and wordmarks taught me how simplicity, shape, and color communicate personality and identity effectively, especially on platforms like Instagram. Observing classmates’ work highlighted how small adjustments can enhance clarity and meaning. I also learned that consistent letterforms, grids, and readability are essential for a font to feel cohesive and for presentations to showcase work without distraction, reinforcing that good design is rooted in a thoughtful process as much as the final outcome.

    Findings
    These projects deepened my understanding that good design is a balance of creativity, structure, clarity, and purpose, whether in typographic systems, branding, or typeface design. I realized the importance of testing and refining ideas to ensure they work visually and conceptually. Branding requires clear, meaningful visual communication that resonates simply yet deeply with the audience. In type design, accuracy, consistency, and attention to detail are crucial, and simple-looking fonts often require complex, purposeful decisions. Overall, I learned that design must bridge expression and usability, grounded in research and thoughtful choices to communicate effectively in diverse contexts.

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