15/02/2025 - 30/12/2025 / Week 3 - Week 5
Gabriella Grace
Christyanti / 0371915
Information Design / Creative Media / School
of design
Project 2
1. Instructions
2. Lectures
3. Process Work
4. Feedback
5. Reflection
1. INSTRUCTIONS
Week 2
In Week 2, we learned about L.A.T.C.H, a concept introduced by Saul Wurman. Sir Martin assigned us to create and present a group PowerPoint explaining the concept and its function.
L.A.T.C.H is a method of organizing information to make it clearer and easier to navigate. It stands for:
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Location – by place or geography
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Alphabet – in alphabetical order
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Category – by topic or type
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Time – chronologically
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Hierarchy – by importance or ranking
The purpose of L.A.T.C.H is to structure information logically so audiences can understand it quickly. It is commonly applied in infographics, presentations, and visual communication design to simplify complex information.
3. PROCESS WORK
Click here to access the Google Drive Link
Exercise 1- Quantify & Visualize Data
Task: Quantify (count) your chosen items and arrange the objects into a presentable layout or chart. Take a picture and submit!
Requirements: Information must be presented as is. You are required to arrange the objects with relevant indicators written out with pens to help you visualize the quantity and data. Take a picture of the final assembly and upload into your Google Drive folder.
My first attempt in presenting my data didn't look too good. Its simple grouping but I felt like it wasn't eye catching enough. And the notes are too small to read from afar. So I decided to change it in my final data presentation
| Fig 1.2 Data Presented Visually |
This was the final attempt I did and got feedback from Sir Martin. He said it's already okay.
Click here to access the Google Drive Link
Exercise: Redesign Infographic
First Attempt
For this first attept, I designed one of the elements myself in Adobe Illustrator.
| Fig 2.2 Adobe Illustrator element |
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| Fig 2.3 First Attempt |
After the first attempt, I tried redoing it because it still didn't like how it looked. So I searched through the elements provided by Canva to see the images from the same angle.
Click here to access the Canva Link
Click here to access the Google Drive Link
Exercise 2 - L.A.T.C.H
Task: Organize a group of information into a visual poster that combined and utilizes the LATCH principles (min. 4) These are a few of suggested compiled data you can use or, you can pick any topic you want:
Requirements: Size resolution: 1240 × 1750 pixels or 2048 × 2048 pixels Use a digital photo editing / illustration software available to assemble the pokemons into a LATCH infographic poster. You can re-use back the images of the monsters, but do create the rest of your own visuals to complete the poster.
Click here to access the Pokedex
For this exercise, we were required to create a LATCH infographic based on a Pokémon, dinosaur, or a similar topic. The infographic needed to clearly organize and explain the chosen subject.
I chose Pokémon since most of the examples provided were from the Pokémon universe, making it easier to use them as inspiration. I then searched for references to guide my design approach.
Before starting the project, I researched visual styles for my map layout. I was drawn to designs that use geometric shapes, so I used those as inspiration and applied a similar style to a reference image I found online.
| Fig 3.1 References |
After I found the references I needed, I start tracing the image using pen tool, creating geometric shapes for the ice mountains.
I've done similarly for the other details in the map, though I made some areas less geometric as and have more color gradation to make look smoother.
After finishing the background, I added the circle patterns for the types of Pokémon and also the white circular design for each Pokémon.
| Fig 3.4 Added details |
I also added the Pokémon description that was used in the examples Sir Martin provided.
| Fig 3.5 Pokémon description |
After creating the symbols of the Pokémon types, I finally added the Pokémons into the designs. I decided to pick all dragon Pokémons with different types:
4. FEEDBACK
I showed everything to sir Martin and then he liked everything that I've shown. There was no feedback to change anything.
Throughout this module, I experienced different approaches to presenting information visually, and each exercise challenged me in different ways. Exercise 1 and Exercise 2 were the most demanding. Exercise 1 required careful documentation, as I had to repeatedly adjust and photograph my work to ensure the information was clear and the decorative elements were visually effective. The L.A.T.C.H task was not difficult in execution, but I initially felt confused due to my lack of prior knowledge about Pokémon. To overcome this, I conducted research to better understand the subject, which helped me make informed design decisions and build confidence. The process pushed me to think more critically and creatively. I enjoyed the bonus Exercise the most to redesign an infographic, as I had prior experience redesigning a website, which made me more comfortable refining layout, hierarchy, and structure. I also experimented with making designs in Adobe Illustrator in the process, which helped me translate the ideas in my head into tangible visual concepts.
From these experiences, I learned that information design is not only about aesthetics but about clarity, organization, and effective communication. Redesigning the infographic highlighted the importance of hierarchy and color consistency, while the data visualization task reinforced that proper organization is the foundation of strong design. I observed how small adjustments in spacing, alignment, typography, and composition can significantly improve readability and overall presentation. Ultimately, this module taught me that designers play a crucial role in translating information into clear, structured, and engaging visual forms, balancing creativity with function to ensure meaningful communication.
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